Grasping the intricacies of location can be a powerful tool for sharpening strategic decisions. For instance, real estate developers must select the right land parcel for a specific project, while retailers need to tailor marketing campaigns and store inventory based on the local consumer demographics of each region they operate in. 

Every business has a geography that must be factored into its strategy, but this is often easier said than done. For decades, developing this kind of location intelligence has been inaccessible to all except those with extensive data science of geographic information systems (GIS) training. Fortunately, that is no longer the case. Turnkey location intelligence solutions, designed to be simple to use yet robust in capabilities, provide businesses with the tools needed to analyze, understand, and leverage location-based insights effectively. These solutions are flexible enough to scale and adapt as business needs evolve, making them a vital asset for any organization looking to optimize its operations. 

Datastory’s MapDash™ platform puts location intelligence directly at the fingertips of anyone who’d like to harness its vast potential. Providing instant access to hundreds of location-based datasets, MapDash enables users to analyze business scenarios with a geographic lens and share findings in a clear and compelling way - no coding required. 

Comprehensive content library

With MapDash, users can access a visually impactful and industry-relevant data library "right out of the box" to jump-start location intelligence initiatives. This content library is tailored to meet the immediate needs of businesses, offering a suite of ready-to-use data visualizations and attributes that streamline the process of turning data into actionable insights.

Businesses can now harness the immense power of location-based data without the resource-intensive and time-consuming sourcing, cleaning, and integrating processes. MapDash offers instant access to the most comprehensive collection of data available, including inputs from commercial businesses, government agencies, and other authoritative sources. Here’s a glimpse of what’s included:

●      Commercial data: Datatory partners with leading location-based data providers to integrate critical metrics into MapDash, such as foot traffic, weather conditions, parcel data, traffic counts, migration trends, demographics, aerial imagery, and upcoming construction projects.

●      Government data: Geospatial data experts at Datastory preconfigure MapDash with extensive datasets from reputable sources like the Bureau of Transportation Statistics (BTS), Centers for Disease Control (CDC), and the US Census Bureau, among others. These datasets provide invaluable insights into public health statistics, educational metrics, environmental conditions, and much more, enhancing the depth and breadth of analysis.

●      Seamless integration with first-party data: MapDash makes it easy to integrate an organization’s own data - whether it's customer information, location data, or member demographics - with externally sourced data that is curated and tailored to support strategic objectives and enrich internal records with deeper insights.

Advanced location analytics

Of course, the true power of these data sources lies in what it reveals through analytics. With MapDash’s intuitive user interface, anyone can utilize sophisticated spatial analysis and data science techniques to derive insights about sites, demographics, consumer behaviors, and market dynamics. For example, in just a few clicks, users can generate drive-time or walk-time analyses around specific location points to understand accessibility as well as the general makeup of the immediate market landscape. Similarly, users can query and filter locations by criteria such as median income, natural hazard risk, average age, and more.

These location analytics capabilities enable businesses to pinpoint key areas of opportunity and risk, facilitating more informed decision-making across various domains such as retail site selection, real estate development, and targeted marketing strategies. By applying a geographic approach to business intelligence, MapDash generates rapid, actionable insights that reveal hidden opportunities in both existing and new markets - all without needing to code or perform complex data science workflows.

Interactive dashboards and reporting tools

Another advantage of MapDash is its ability to synthesize data analysis results into meaningful reports and infographics. Preconfigured templates allow users to experience information through intuitive, visual representations that not only simplify complex data, but also foster greater confidence and buy-in among stakeholders. By presenting data in an easily digestible format, businesses can achieve quicker consensus on strategic decisions, enhancing the efficiency of planning and execution phases.

With MapDash, users can communicate findings and insights through interactive, easy-to-use dashboards and reports without devoting valuable time and resources to design and set up. These instant reporting tools are designed to produce assets that help stakeholders understand and act on the insights provided, with the ability to delve into the data through dynamic visualizations that clarify complex patterns and trends.

Empower your business with strategic insights

Location intelligence is no longer reserved for data scientists or large organizations with extensive resources. Thanks to turnkey location intelligence solutions like MapDash, any business can develop a detailed understanding of geographical dynamics that influence decision-making and outcomes. Whether you're looking to expand your footprint, optimize current operations, or explore new market opportunities, location intelligence provides the clarity and precision needed to make well-informed decisions.

Ready to transform your approach to business strategy with cutting-edge location intelligence? Get in touch with Datastory to learn about how our solutions can be tailored to your specific industry needs and help drive your business forward.