Lifestyle Profile Analysis - Transform a simple spreadsheet into analytic insights.
You make decisions that involve knowing more about the people that matter to your business. They could be customers, patients, members, donors, or employees. You know who they are, and maybe even where they are, but you may not really know what makes them tick.
Historically, businesses have hired research firms to perform costly intercept studies that involve market research, survey development, and painstaking delivery.
Imagine you could gain the same insights (or more) by starting with your simple spreadsheet of addresses and having it transformed it into business insights at your fingertips?
Our location analytics experts combine those addresses with a deep well of reliable data about demographics and consumer lifestyles to generate data analytic results that are intuitive and insightful.
Delivered back to you as a dynamic dashboard, you’ll gain insights by asking and answering questions like:
Am I well-positioned to serve all these people, or would we benefit from another location?
(Market Expansion)What are the best locations for a new site(s)?
(Site Selection)What psychographic segments define my top user personas for marketing and program delivery?
(Target Messaging)Where are there areas in this market (or others) that have high concentrations of the people we serve?
(Market Penetration)Who, in my current market, are we not currently serving?
(Gap Analysis)Based on who lives and/or visits my current locations, what is the best mix of merchandise to sell or services to provide?
(Product / Program Delivery)
A Lifestyle Profile Analysis is Datastory’s way of transforming your spreadsheet using location analytics, resulting in actionable insights. You’ll hear what your data is saying more clearly than ever. And these new insights will elevate your location intelligence to provide a solid foundation for your strategic planning and business decisions.
Contact Datastory to get a quote for MapDash + Lifestyle Profile Analysis to help you make better business decisions faster, with confidence.
Matt is a founding partner of Datastory and brings more than 26 years in the location intelligence industry. He serves as President and is responsible for coordinating and integrating strategy, operations, and the technical vision and direction for Datastory products and services. As the chief storyteller, he maintains the integrity of Datastory’s brand for both marketing efforts and client-facing projects.
