In the past, markets were defined by ZIP codes and radius demographics, and ultimately drive times. While each of these was better than the previous, none of these methods reflect how people behave (we don’t follow postal delivery trucks or fly like crows to the “nearest” store.)

To create a far better solution, Datastory developed a location analytics method called a TradeWeb Analysis™. TradeWebs measures areas of most significant influence and attraction around each site using the surrounding street network to define non-overlapping drivetime areas. A TradeWeb Analysis helps you visualize and measure the most convenient travel patterns of the customers in your market.

Starting with a spreadsheet of addresses for your locations, our team applies expert location analytics to calculate non-overlapping drive time areas and then geographically appends reliable data to each site to create statistical and descriptive summaries.

By adding additional information about your stores or your customers to this analysis, you’ll expand the range of insights to include:

• What percentage of the total qualified population in a given area are we currently capturing?
  (Market Penetration)

• How does the vitality of a given site compare to the market opportunity that surrounds it?
  (Prioritization)

A TradeWeb Analysis is Datastory’s way of transforming your spreadsheet into location analytics that results in actionable insights. You’ll hear what your data is saying more clearly than ever. And these new insights will elevate your location intelligence to provide a solid foundation for your strategic planning and business decisions.

Contact Datastory to get a quote for MapDash + TradeWeb Analysis to help you make better business decisions, faster, with confidence.