It wouldn’t mean anything to me. It wouldn’t move me. I wouldn’t know how I might feel or react to it.

You can’t connect the information with your experiences, preferences, beliefs, attitudes, values, and everything you use to interpret and value things like music and the world around you. 

True story: Several years ago, I worked as a consultant providing strategic planning and business and community development services after having done so for nearly three decades in healthcare in the private and public sectors. I was on-site at a client’s office, helping them develop a strategic growth plan. They do very technical analytic work.

I knew what to do immediately in terms of strategy and tactics. I could see how others would be able to do the same. I told him then and there that they were developing the holy grail of strategic planning!

They turned sheet music (spreadsheets) into music (map visualizations of data). As a result, I could see it, take it in instantly, understand it, and interpret it with my experiences, values, goals, and priorities. I could make better decisions faster and with confidence.

Dr. Fierman has 35+ years of experience working extensively in private, nonprofit, and public business sectors. As a seasoned veteran in healthcare, both as a provider and health system executive, Dr. Fierman has had responsibility for Strategic Planning, Business Development, Facility Development, Operations, Marketing, Advertising, and Public Relations. He now serves as the Executive Vice President of Datastory, where he helps the team “give the data a voice.”